New Horizon Leadership Institute enters MOU with Sales and Marketing Executives International to set up a Centre for Sales and Marketing Management at the Institute. The Centre will be nurtured as centre of excellence in sales and marketing management and offers training leading to international professional certifications. SMEI is one of the oldest professional association of sales and marketing personnel set up in USA in the year 1935. Its members are the top CEOs and heads of marketing and sales departments. The association has a world net of marketing and sales professional with representation in the USA, Canada, China, Hong Kong, Mexico, Netherlands and Puerto Rico. The Indian branch of SMEI has been set up in Bangalore in 2007 with a powerful group of senior marketing professionals representing a cross section of industries and is gaining a wider acceptance in industry as well as in academics.

SMEI offers individual and institutional membership. On the educational front SMEI offers Professional Certification programs which are recognized world over in a number of companies.

This Memorandum of Understanding has been signed on 18th June, 2008 by Mr.Mohan Manghnani, Chairman New Horizon Educational Institution and Lt.Col(Rtd) Govind Rajulu V CEO AND PRESIDENT SALES AND MARKETING EXECUTIVES INTERNATIONAL to set up a Centre for Sales and Marketing Management at the institute and undertake jointly education, training, research and consultancy assignments in the areas of Sales and Marketing Management in collaboration with its international head quarters. Under the agreement, education, research, training and consultancy programs will be organized jointly by SMEI and NHLI SMEI will be providing training for professional certification, placement and career advancement support to the through its national and international professional network. NHLI will be providing the teaching and training infrastructure to organize the programs of SMEI. Both the signatories would abide by the operational agreements under this MOU for mutual benefit of both organizations.

Speaking at the occasion Shri.Mohan Manghnani, Chairman, New Horizon Group said that NHLI will provide all support to SMEI in organizing its activities and suggested for organizing training programs for faculty members and students. Dr. S.K.Prasad, Director of NHLI in his welcome address highlighted the scope of the MOU and said that the institute will be offering a number of sector specific new specializations in the PGDM Program covering the sectors with high employment needs like Banking, Insurance, Financial, Services, Pharma, Telcom, Tourism etc.

Lt.Col. Govind Rajulu, President and CEO SMEI in his address pledged all support from SMEI for the development of the centre and gave details about SMEI activities in India. He has also given the details of Professional Certification Programs of SMEI and said that NHLI-SMEI Sales and Marketing Centre is the first centre to be set up in India in a B-School. Dr. Prasad in his concluding remarks said that the centre will be developed as a centre of excellence in the years to come and sought the support of all SMEI Managing committee members in developing the centre.

The MOU Signing ceremony was attended by a galaxy of senior marketing managers including Mr. Sudheendra, President and CEO Aderna Health Care, Sudhir Shukla, Managing Director, Rexim, A.K.Das, Regional Manager, Peerless General Finance and Investments, Newton Michael, Director-HR and Training, Dr. Gautam N. Sathia, MD and CEO, Anil Kumar, Managing Director, Astrix and other members of SMEI Managing Committee

Dr. S.K. Prasad
Director